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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

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    How AI is reshaping the patient experience in Australia?

    By Mark AtterbyNovember 6, 2025

    The future of healthcare in Australia promises a patient journey and experience defined by seamless…

    Boosting employee experience in contact centres is the key to success

    By Jurgen HekkinkOctober 31, 2025

    Contact centre agents play an essential role in ensuring the smooth operation of your organisation.…

    How the Qualtrics-PG Forsta merger will reshape the VoC market

    By Mark AtterbyOctober 30, 2025

    The recent acquisition involving Qualtrics and PG Forsta (which had previously acquired InMoment) signals a…

    Optimising digital experiences to fuel growth

    By Rob van LubekOctober 28, 2025

    As the e-commerce market continues to grow around the world, providing a satisfying digital experience…

    For Kapitol Group human connection & trust wins the business

    By Mark AtterbyOctober 28, 2025

    In the first installment of our CX Predictions 2026 series, I sat down with Laurence…

    CX Retreat 2025 – customer focus takes centre stage

    By Mark AtterbyOctober 28, 2025

    The CX Retreat 2025, hosted by Ashton Media, convened top customer experience leaders for two…

    The five-year CX strategy that elevated JAX to industry leader

    By Mark AtterbyOctober 21, 2025

    JAX Tyres & Auto is a great example of an Australian organisation pushing the envelope…

    Zendesk unveils CCaaS strategy alongside a series of new AI capabilities

    By Mark AtterbyOctober 19, 2025

    Earlier in the year Zendesk bought Australian startup Local Measure. Zendesk  has used the acquisition…

    TWILIO SIGNAL 2025 Sydney: Making ‘Every company an AI company’

    By Mark AtterbyOctober 17, 2025

    The Twilio SIGNAL 2025 customer and partner conference recently concluded in Sydney at the prestigious…

    Why cutbacks in the contact centre could cost you dear in 2026

    By Todd GorsuchOctober 16, 2025

    Is reducing overheads and outgoings one of your aims for the upcoming year? For many…

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

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    CXFocus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers.

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 2026

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    Risk, governance and sovereignty – the driving forces behind AI deployments in the contact centre

    August 11, 2026

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