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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 2026

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    Why digital identity now determines customer loyalty

    By Ash DiffeyDecember 4, 2025

    In an era where consumers are spoiled for choice, and AI agents increasingly act on…

    The future of CX is proactive and predictive – Interview with Swyftx’s Siân Howatson

    By Michael GwilliamDecember 1, 2025

    In a recent interview with CXFocus’s Michael Gwilliam, at Ashton Media’s CX Retreat, Siân Howatson,…

    Signature moments that generate value – Interview with Lachlan Davidson from Bupa

    By Michael GwilliamNovember 28, 2025

    AI’s true potential lies in disrupting the Australian market by enabling unique customer experiences, according…

    Creating student-first experiences: CSU’s Journey to proactive, empathetic support

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    The student experience at Charles Sturt University (CSU), particularly for those studying online, has recently…

    Why Zendesk predicts contextual intelligence to be the new CX Standard – Interview with Kellie Hackney

    By Mark AtterbyNovember 26, 2025

    Kellie Hackney, ANZ Regional Vice President for Zendesk, identifies ‘contextual Intelligence’ as the dominant trend…

    Ready Maestro! Genesys unveils its strategy for an orchestrated future

    By Mark AtterbyNovember 20, 2025

    Genesys explained its vision for the future of AI and CX at their Xperience event…

    Is CX in existential crisis? Why 2026 will be an Inflection Point

    By Mark AtterbyNovember 17, 2025

    Customer Experience is not just facing a challenge, but an existential crisis, according to Riccardo…

    Voice AI: The future of the contact centre is not automation — it is true conversation

    By Mark AtterbyNovember 12, 2025

    The traditional contact centre is undergoing a profound transformation. Central to this shift is Voice…

    Better identity management for superior, repeatable CX

    By Ash DiffeyNovember 10, 2025

    Are online sales on the up in your business? If the answer is yes, you’re…

    AI needs empathy and strategy, not just ROI

    By Michael GwilliamNovember 7, 2025

    Dannielle Pearson, Head of Customer Strategy & Insights at Concentrix, recently shared her perspective on…

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 2026

    Customer-facing AI needs an escalation promise, Not just a faster answer

    August 12, 2026

    Risk, governance and sovereignty – the driving forces behind AI deployments in the contact centre

    August 11, 2026

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