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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 2026

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    Winning the 2026 experience race – Moving from ‘AI-first’ to ‘trust-first’

    By Ivana PapanicolaouJanuary 14, 2026

    Organisations have been told that AI is the key to unlocking unparalleled customer experiences. Yet,…

    Why 2026 is the tipping point for Australian banking CX

    By Jeremy ThomasJanuary 13, 2026

    Switching suppliers is becoming less painful and that means local players will need to lift…

    Digital labour – Are the robots really taking over customer support?

    By Mark AtterbyJanuary 12, 2026

    The customer support landscape is transitioning from basic automation into the era of digital labour.…

    How values-driven support turns AI into loyalty

    By Soeren StamerJanuary 6, 2026

    In 2026, customer experience is defined by how well a brand supports a customer the…

    Generative AI in customer service: From chatbots to autonomous agents

    By Mark AtterbyDecember 16, 2025

    Since ChatGPT rose to prominence at the end 2022, CX technology vendors have been busy…

    IKEA’s quest to become customer obsessed

    By Mark AtterbyDecember 14, 2025

    The journey toward genuine customer obsession requires more than just good intentions—it demands a robust,…

    Stop taking calls, start driving value – The 2026 contact centre reset

    By Jurgen HekkinkDecember 11, 2025

    As we head into 2026, the contact centre is about to take a major leap…

    Why AI Transparency will build brand trust and loyalty in 2026 – Interview with Nicholas Kontopoulos

    By Mark AtterbyDecember 10, 2025

    Failing to disclose an AI interaction, particularly one that results in a poor service experience,…

    Boost profit, not averages – The new metrics defining contact centre success.

    By Todd GorsuchDecember 9, 2025

    As contact centres become ever-more-essential business assets, the measures used to evaluate their performance need…

    The shopper-bot called – Your curtains don’t match your carpets

    By Aarron SpinleyDecember 7, 2025

    It seems a week can’t go by without people losing their marbles over some new…

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

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    Customer-facing AI needs an escalation promise, Not just a faster answer

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    CXFocus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers.

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 2026

    Customer-facing AI needs an escalation promise, Not just a faster answer

    August 12, 2026

    Risk, governance and sovereignty – the driving forces behind AI deployments in the contact centre

    August 11, 2026

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