Author: Soeren Stamer
Soeren Stamer
Soeren Stamer has over 20 years of experience as a B2B software industry CEO. While at the University of Hamburg, he co-founded CoreMedia with his professors, and subsequently led the company’s global expansion. Through agile leadership and a passion for innovation, Soeren has helped the company navigate decades of industry disruption and growth, from Web 2.0, to SaaS and to AI. Soeren is an industry thought leader who regularly speaks at international conferences like Digital Marketing World Forum or OMR and an award-winning author who comments on technological developments and trends in trade journals like The Drum or Horizont. With a focus on turning technological innovations into value, he sees significant potential to harness artificial intelligence to help companies merge content and commerce intelligently.
In 2026, customer experience is defined by how well a brand supports a customer the moment they lose confidence, hesitate, or feel overloaded. The best brands don’t drown people in touchpoints. They pay attention to their individual behaviour and use a blend of AI and human engagement to step in when it matters. Loyalty follows relevance, not promotions. Why the 98% should matter more than the 2% Most organisations spend heavily to drive traffic to their channels, but only a tiny fraction of those visitors ever convert. Depending on industry, only around 2–4% of website visitors complete a transaction, which…