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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 2026

    Customer-facing AI needs an escalation promise, Not just a faster answer

    August 12, 2026

    Risk, governance and sovereignty – the driving forces behind AI deployments in the contact centre

    August 11, 2026
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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    By Henry PepperAugust 17, 2026

    When Michael Chen joined premium Australian mattress manufacturer Sealy Posturepedic nearly 7 years ago, centralising…

    Customer-facing AI needs an escalation promise, Not just a faster answer

    By Gleb TsipurskyAugust 12, 2026

    Australian customer-service teams are racing toward agentic AI, but speed is becoming the easy part.…

    Risk, governance and sovereignty – the driving forces behind AI deployments in the contact centre

    By Mark AtterbyAugust 11, 2026

    The contact centre market across the Asia-Pacific (APAC) region is entering a new operational phase.…

    Is AI a jobs shrinker or catalyst for more high value work?

    By Henry PepperJuly 30, 2026

    Emotional media headlines about AI replacing the jobs currently done by people may be common…

    The next era of customer loyalty – trust, data, and agentic commerce

    By Mark AtterbyJuly 29, 2026

    As economic volatility pressures Australian households and digital technology reshapes how people shop, traditional loyalty…

    Building brand integrity in an AI-Driven world – inside the 2026 CMO Summit

    By Mark AtterbyJuly 27, 2026

    As deepfakes, automated content generation, and algorithmic marketing continue to flood consumer feeds, executive leaders…

    Why Australian brands must treat product updates as premium CX

    By Paul NorthJuly 22, 2026

    Software updates are one of the most valuable customer experience moments that brands keep overlooking.…

    Why Agentic AI and CX orchestration are redefining Australian contact centres

    By Mark AtterbyJuly 20, 2026

    In the past, mention AI to an executive, and they will likely picture a traditional…

    High volume, tighter windows – Data-backed imperatives for retail’s peak season 2026

    By Mark AtterbyJuly 19, 2026

    The traditional blueprint for retail’s golden quarter has officially shattered. For years, eCommerce and retail…

    Why ‘Status-as-a-Service’ will redefine customer conversations

    By Clinton BrownJuly 16, 2026

    If there’s one thing I’ve learned over the years, it’s that customer expectations rarely stand still. The last couple of years…

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 202628 Views

    Customer-facing AI needs an escalation promise, Not just a faster answer

    August 12, 202634 Views

    Risk, governance and sovereignty – the driving forces behind AI deployments in the contact centre

    August 11, 202618 Views

    Is AI a jobs shrinker or catalyst for more high value work?

    July 30, 20265 Views
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    Customer-facing AI needs an escalation promise, Not just a faster answer

    By Gleb TsipurskyAugust 12, 2026

    Australian customer-service teams are racing toward agentic AI, but speed is becoming the easy part.…

    Why Australian brands must treat product updates as premium CX

    July 22, 2026

    Amplify your strengths not your sins – Sealy on the reality of AI in CX

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    CXFocus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers.

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 2026

    Customer-facing AI needs an escalation promise, Not just a faster answer

    August 12, 2026

    Risk, governance and sovereignty – the driving forces behind AI deployments in the contact centre

    August 11, 2026

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