Author: Rob van Lubek

As the e-commerce market continues to grow around the world, providing a satisfying digital experience for customers has never been more important. With the market estimated to be worth more than $98 trillion by 2032[1], those businesses that deliver user-friendly, seamless experiences will be best placed to capitalise on this demand. Those that fail to do so will rapidly fall behind. Achieving a satisfying digital experience requires a business to have a clear view of how customers interact with its digital platforms. Senior managers need to be able to monitor everything from drop-off rates and click-through patterns to journey timelines.…