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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

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    Make a customer, not a sale – Enhancing CX in 2021

    By Raghav SibalMarch 30, 2021

    The start of the new decade has been challenging to say the least. The stress,…

    How to bridge the CX gap during a crisis

    By Efrat VulfsonsMarch 21, 2021

    Covid-19 was an unexpected turn for the whole world. Right from the businesses to events…

    Making things easier for customers can reduce costs for the business

    By Jim KatzmanMarch 16, 2021

    Jim Katzman, Principal, CX Strategy & Enablement at InMoment Measuring a customer experience (CX) program’s…

    Finding the right balance between human and digital interactions

    By Efrat VulfsonsMarch 14, 2021

    Digital Interactions are being considered as the first step towards digital transformation. Also, at present, utilising…

    Respecting individual differences – Employee Experience (EX) post Covid

    By Mark AtterbyMarch 9, 2021

    The impact of COVID has made most organisations re-evaluate how they manage their employees. In…

    Three common and enormous mistakes companies make with Customer Experience (CX) programs

    By Augie RayMarch 5, 2021

    This article was originally published on Gartner’s blog. Published on CXFocus with permission. Many companies…

    Why is IoB (Internet of Behaviours) important for Customer Experience?

    By Elisa AdamsFebruary 25, 2021

    In recent years we have seen the range of devices and physical objects connected to…

    Australian Consumers blacklist retailers after bad online shopping experiences

    By Mark AtterbyFebruary 17, 2021

    There are three things that can make or break an online shopping experience for Australian…

    Experimentation, the vital ingredient for great digital experiences

    By CXFocus EditorFebruary 10, 2021

    If Australian retailers want to thrive and survive in today’s ecommerce environment, according to recent…

    How much do your customers trust you?

    By Mark AtterbyJanuary 28, 2021

    Trust is a critical component in the evolution of CX, particularly in a world and…

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

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    Customer-facing AI needs an escalation promise, Not just a faster answer

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    About Us

    CXFocus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers.

    By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 2026

    Customer-facing AI needs an escalation promise, Not just a faster answer

    August 12, 2026

    Risk, governance and sovereignty – the driving forces behind AI deployments in the contact centre

    August 11, 2026

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