Author: Efrat Vulfsons

Nobody likes change. It’s something that we all have to put up with though, given its prevalence in life. Change disrupts everything it touches, throwing your plans into disarray and can take months of planning obsolete. Fortunately, there are several key ways to cope with organizational change, with these principles being able to scale from small to large changes that happen in your organization. Defining The Types of ChangeThere are several distinct types of organizational change that can occur, each presenting its own set of problems and obstacles to overcome. While changes will vary in size and scale, they’ll almost…

A few years back, nobody would have believed that employees will be working from home (WFH) to the extent that 61% of employees will want it to be the norm. But then, nobody also foresaw the COVID-19 pandemic that almost crumbled the world’s economy. The situation was so critical and drastic measures had to be taken. Of course, before the pandemic, there were a handful of organizations who were experimenting with WFH, but it was not on a large scale. Also, before the outbreak of coronavirus, digital transformation had been trending, but the pandemic gave it the deserved boost that…

Covid-19 was an unexpected turn for the whole world. Right from the businesses to events to day-to-day life, everything came to a halt. Apart from showing how vulnerable and co-dependent our lives are, the Covid-crisis also highlighted the significant areas in the corporate realm that were shrieking for improvements and transitions. One of the major transformations witnessed was in the manner brands treat their customers and vice-versa. Under crisis, businesses found themselves dependent on the loyalty of customers. The ones, which successfully fulfilled the customer expectation made through the pandemic; however, some died untimely. Undeniably, the crisis made the business…

Digital Interactions are being considered as the first step towards digital transformation. Also, at present, utilising technology to boost customer experience has gained tremendous value, making it mandatory for brands to incorporate one or more ways of interacting with customers over digital channels.  Asking whether we can replace human interaction with digital ones may sound absurd today because we have digital interfaces everywhere to assist the customers round the clock and from anywhere. However, one question which is still valid is – to what extent can digital interaction replace human interaction? Just imagine being greeted by a robotic voice from the…

Information about market trends are everywhere, but by the time conventional media reports, it is usually out of date. The reason is that the most up-to-date insights on consumer trends can be generated from data created by consumers themselves. Social media, review sites, eCommerce pages all contain a wealth of data that is updated by the minute. Although this is often referred to as “alternative data” it is becoming increasingly mainstream. Alternative data collection is done through web scraping proxies and analyzed to create consumer insights. What Are Consumer Insights? Consumer insights are a guide to how customers think or…

It is common sense that a well-placed email marketing campaign gets a lot of engagements and sales. The problem is, a lot of companies focus on user acquisition and not user experience. Then, they often send a bunch of generic emails telling how awesome their new product is. In other cases, there’s not a single hint of CX strategy or brand loyalty. Having no strategy is a waste of time and money. It neither convinces the user to buy nor makes them feel special. And the generic emails they send? A majority of those go to spam or promotion inbox,…

You get the best insight into your business from your customers. They’re the ones who are experiencing everything firsthand. Your clients use your website, speak with your employees, and use your products. Feedback is an essential part of any business because it improves your customer’s experience, refines marketing strategies, and can help predict the future of your business. So, how do you get your voice of customer information? We’re going to tell you five of the best ways to get customer feedback: Customer satisfaction surveys Surveys are a straightforward process used to obtain direct customer feedback for years, but it…