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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

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    We’re targeting you – personalisation vs segmentation

    By Mark AtterbyJune 8, 2021

    Personalisation is one of the most important aspects of creating a great great customer experience. Today’s…

    The future of Voice-of-Customer: is the feedback survey on the way out?

    By Rebecca WilsonJune 2, 2021

    This article was originally published on http://www.sproutstrategy.com.au Critical to most CX programs is having a…

    Why you need a ‘Customer Centric’ culture to succeed at customer experience

    By Mark AtterbyMay 25, 2021

    The ability of a business to deliver an exceptional experience to customers is dependent on…

    IoT in 2021 – Capitalising on your Data

    By Nick HoskinsMay 19, 2021

    The Internet of Things (IoT) continues to transform businesses as developing technology presents benefits to…

    John Holland gets onboard with Customer Experience (CX)

    By Mark AtterbyMay 13, 2021

    With $5 billion in annual revenue, John Holland builds and operates transport infrastructure across Australia,…

    Gumtree helping customers succeed in the second-hand economy during COVID

    By Mark AtterbyApril 28, 2021

    Gumtree helps local buyers and sellers to connect and exchange goods and services across Australia.…

    From despair to prosperity: Reimagining the future of Australia’s auto Industry

    By Ayelet Mendel-GirinApril 21, 2021

    The COVID-19 pandemic has fundamentally changed the world. While many of the changes posed by…

    Can Behavioural Economics solve your customer experience problems?

    By Elisa AdamsApril 19, 2021

    By applying the principles of behavioural economics, organisations can greatly improve the effectiveness of their…

    Contact Energy – Using CX as the Trojan Horse for digital transformation

    By Mark AtterbyApril 13, 2021

    At the beginning of 2020 New Zealand’s Contact Energy appointed Tighe Wall as Chief Digital…

    Tell authentic human stories that inspire your customers

    By Elisa AdamsApril 7, 2021

    This article was originally published on the Sprout Strategy website. Telling stories is an essential…

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    Customer-facing AI needs an escalation promise, Not just a faster answer

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    CXFocus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers.

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 2026

    Customer-facing AI needs an escalation promise, Not just a faster answer

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    Risk, governance and sovereignty – the driving forces behind AI deployments in the contact centre

    August 11, 2026

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