Author: Ayelet Mendel-Girin

The COVID-19 pandemic has fundamentally changed the world. While many of the changes posed by this global crisis have never been seen before – others were predictable and perhaps, expected. The alarming pandemic has accelerated the rate of digital transformation in the Australian auto-industry, revolutionising the experience of purchasing and maintaining a new car. With car sales soaring and new vehicles selling like hotcakes, the automotive industry is reversing the multi-year trend of declining car sales as we speak. This sudden turn of events, ironically, has a direct correlation with the global pandemic. The Australian auto industry before COVID In…

Port Macquarie Koala Hospital started its donation page after 350 koalas perished in the devastating bush fires in Australia. Initially, the hospital hoped to raise $25,000 to be spent on building wildlife drinking stations. Still, in less than a month, the amount has surpassed the goal by a mile, raising a staggering 2 million dollars, with 44,000 donations from over 95 countries! So what made the Koala Hospital campaign so incredibly successful? The simplistic answer would be that koalas are super cute and an iconic symbol of Australia. The real differentiator of the Bushfire Campaign, however, was not putting a…