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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

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    Customer experience needs to be everyone’s business

    By Jon HolcombeFebruary 14, 2023

    Australian businesses are starting to get the message when it comes to ‘customer experience’. Delivering…

    Creating customer experiences that engage the conscious consumer

    By Mark AtterbyFebruary 8, 2023

    Becoming a ‘for purpose’ or purpose-led business can elevate your brand above your competitors in the…

    Dealing with customer expectations in times of rising inflation

    By Andy MacMillanFebruary 6, 2023

    Demographics, fluctuating economics, and consumer preferences are changing rapidly, and keeping up with customer demands…

    5 Digital experience trends for Australian marketers to watch in 2023

    By Jay SandersonJanuary 24, 2023

    I have an obsession with the digital experience space, both at a global level as…

    Why trust should be your NUMBER ONE CX priority for 2023

    By Mark AtterbyJanuary 17, 2023

    Amidst continued economic concerns combined with some recent very high-profile privacy and data breaches, Australian…

    Why financial institutions need to focus on personalisation, innovation and trust.

    By Mark AtterbyDecember 18, 2022

    Banks and other financial institutions that focus on personalisation, innovation and trust, are more capable…

    Why all levels of government need to improve the citizen experience

    By Mark AtterbyDecember 7, 2022

    Providing citizens with fast and efficient access to information and government services is seen as…

    Unleashing purposeful work. Interview with Tom Scantlebury.

    By Mark AtterbyNovember 22, 2022

    Mark Atterby interviews Tom Scantlebury, CEO and Founder of Sky Blue, about the importance of…

    Overcoming the digital experience dilemma

    By Rod LesterNovember 15, 2022

    The demand for self-service is understandable. Self-service delivers a range of benefits to businesses and…

    Extra Shifts, New Jobs, and Cutting Costs – How People in Australia are Tackling the Rising Cost of Living

    By CXFocus EditorNovember 7, 2022

    Workers in Australia are looking for new jobs, asking for extra shifts, and switching to…

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

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    Customer-facing AI needs an escalation promise, Not just a faster answer

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    About Us

    CXFocus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers.

    By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 2026

    Customer-facing AI needs an escalation promise, Not just a faster answer

    August 12, 2026

    Risk, governance and sovereignty – the driving forces behind AI deployments in the contact centre

    August 11, 2026

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