Author: Andy MacMillan

Chair and CEO at UserTesting. Andy brings 20 years of enterprise SaaS experience to UserTesting. As a former product executive at Oracle and Salesforce, he saw the critical role that customer-centricity plays in creating great experiences. By helping companies become more customer-centric, he has grown multiple enterprise SaaS businesses to hundreds of millions of dollars.

Dealing with customer expectations in times of rising inflation

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Demographics, fluctuating economics, and consumer preferences are changing rapidly, and keeping up with customer demands is becoming more challenging. Including rising incomes, middle-class bulges, ageing populations, and next-generation millennials that are reshaping the customer base around the globe. This has created a burdensome scenario for marketers faced with ensuring their brands can confidently navigate through the turmoil and find smart solutions to satisfy ever-changing customer expectations.The events of the past few years have already given customer experience teams plenty of reasons to be on their toes. Unfortunately, as if a pandemic wasn’t enough for many organizations and brands to contend…

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