Author: Jon Holcombe
Jon Holcombe
Jonathan Holcombe has more than ten years’ experience in supporting enterprises with their digital transformation both in Australia and the UK. In his role at Switch, a Platinum Sitecore Implementation Partner, Jonathan is a Sitecore Digital Strategist where he is responsible for helping customers to overcome complicated business challenges by developing creative solutions and identifying digital strategies that can affect real change. Jonathan was previously Head of the Mando Agency business consultancy in London where he also held several roles over eight years including in solutions consulting and information architecture.
Australian businesses are starting to get the message when it comes to ‘customer experience’. Delivering consistently outstanding CX calls for ongoing, company-wide commitment and collaboration. Having passed the point of regarding it as a ‘nice to have’. CX is now recognised as a brand maker or breaker and organisations are pulling out all the stops to ensure that their every interaction with customers is seamless. There are so many factors that go into a great customer experience including strategy, culture, processes, technology and organisational structure. Making the necessary changes to any one of these factors can be a complex challenge…