Author: Jay Sanderson
Jay Sanderson
Senior Product Marketing Manager, Australia, Progress. Based in Australia, Jay Sanderson is a seasoned digital strategist and practitioner with a passion for helping businesses achieve growth. At Progress, he is responsible for product marketing for the leading digital experience platform, Progress Sitefinity DX. Prior to joining Progress in early 2020, Jay worked for companies such as Sitecore, Bendigo Bank, AT&T, Telstra, and Thomson Reuters.
2023 has been a busy year for AI. From the continual release of ChatGPT features, to more companies and marketers now actively pursuing and investing in Generative AI projects and process augmentation, what we have seen so far is only the beginning of a much broader transformation that will impact brands, marketers, and consumers in the next decade. AI is a fast paced and fascinating field, a technology with the potential to open doors to endless possibilities. But it is also a fast-moving technology that can be overwhelming for marketers and brands trying to decipher what would be helpful for…
I have an obsession with the digital experience space, both at a global level as well as what’s happening in my own backyard. One thing that has become absolutely clear in the past couple of years is that regardless of organisation size or industry, marketing and the digital function within have become key value drivers for business. Marketers are the ones who understand what customers expect and are doing their best to deliver against those expectations. In the coming years, I expect major Australian industries such as education and healthcare to continue redefining digital experiences, and in turn inspire other…