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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 2026

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    August 12, 2026

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    The role of AI in transforming the employee experience

    By Ginger ConlonNovember 27, 2024

    Artificial intelligence (AI) is increasingly redefining how organisations shape the employee experience (EX). For customer…

    The key to a standout CX? Data — and the know-how to use it

    By Akshay MahajanNovember 13, 2024

    For B2B companies and B2C companies alike, the common denominator to delivering a superior customer…

    Are you struggling to prove the value of your CX Initiatives?

    By Mark AtterbyOctober 1, 2024

    In today’s competitive landscape, demonstrating the ROI and business impact of CX initiatives is crucial.…

    Blending physical and digital experiences

    By Andi MastrosavasSeptember 30, 2024

    For organisations catering to the general public with on-site experiences in cultural institutions, shopping precincts,…

    Nespresso’s AI-Driven excellence for customer and employee Experience – Interview with Heather Lage

    By Mark AtterbySeptember 12, 2024

    Nespresso has harnessed the power of chatbots to elevate customer interactions and has also employed…

    From traditional CX to connected experiences

    By Adam MaineSeptember 10, 2024

    For any organisation, the reality is that customers expect seamless, personalised, and frictionless interactions across…

    The Six Pillars of CX Transformation – Interview with Ledi Lapaj

    By Mark AtterbyAugust 27, 2024

    Mark Atterby, Editor of CXFocus, recently interviewed Ledi Lapaj, Director Customer Experience Bank-al-Etihad, who is…

    Customers demand convenience

    By Mark AtterbyAugust 15, 2024

    A new study by CX Network has identified convenience as the paramount customer behaviour shaping…

    LLMs use online reviews to guide consumers to potential businesses

    By Justin RehayemAugust 7, 2024

    I still remember the look of confusion on my grandfather’s face as I located a…

    The digital age demands a new approach to marketing – Interview  with Bronwyn Heys

    By Mark AtterbyJuly 29, 2024

    The marketing landscape is evolving rapidly, driven by technological advancements, shifting consumer behaviours, and heightened…

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

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    Customer-facing AI needs an escalation promise, Not just a faster answer

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    About Us

    CXFocus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers.

    By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 2026

    Customer-facing AI needs an escalation promise, Not just a faster answer

    August 12, 2026

    Risk, governance and sovereignty – the driving forces behind AI deployments in the contact centre

    August 11, 2026

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