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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 2026

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    How personalisation drives a brand’s competitive advantage

    By Nick MartinJanuary 26, 2025

    As technology revolutionises the ability to personalise omnichannel experiences, the days of one-size-fits-all approaches are…

    Only the best CX will do – Interview with Claire Raeburn from Contact Energy

    By Mark AtterbyJanuary 21, 2025

    Contact Energy in New Zealand has passed significant milestones on its path to becoming a…

    Inbound capture and AI agents: The future of total experience

    By Brian DeWyerJanuary 20, 2025

    We’ve all heard the saying that the customer always comes first. While this is typically…

    Understanding the broader experience that customers desire – Interview with Australian CX Leader of the year 2024, Damian Madden

    By Mark AtterbyJanuary 19, 2025

    Pernod Ricard Winemakers, a global leader in wines and spirits, underwent a significant shift in…

    From customer insights to action –  Empowering the frontline

    By Mark AtterbyJanuary 12, 2025

    Despite the significant investment in collecting and analysing customer data, many organisations struggle to effectively…

    CX in enterprise software: Get it right, or they may not use it

    By John LeighJanuary 10, 2025

    When thinking about customer experience (CX), the mind turns first to how interfaces and interactions…

    Recognising CX Champions: 2025 CX Awards Finalists announced

    By Mark AtterbyDecember 18, 2024

    The CX Awards, organised by Ashton Media, have been celebrating and recognising outstanding achievements in…

    Five reasons why your bank’s customer journeys are falling short – and how to fix them

    By Jeremy ThomasDecember 17, 2024

    Australia and New Zealand are no strangers to digital disruption. With pioneers like Afterpay, Xero…

    What matters most for Chief Customer Officers (CCO)s – Interview with Michael Dart

    By Mark AtterbyDecember 12, 2024

    The role of the Chief Customer Officer (CCO) has evolved significantly in recent years, transitioning…

    From first-time to forever – Turning seasonal buyers into loyal fans

    By Mark AtterbyDecember 5, 2024

    Peak season offers retailers an opportunity to not only increase sales but also cultivate lasting…

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

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    Customer-facing AI needs an escalation promise, Not just a faster answer

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    About Us

    CXFocus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers.

    By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 2026

    Customer-facing AI needs an escalation promise, Not just a faster answer

    August 12, 2026

    Risk, governance and sovereignty – the driving forces behind AI deployments in the contact centre

    August 11, 2026

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