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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

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    Using GenAI to make chatbots smarter and more human

    By Mark AtterbyJuly 23, 2024

    Ever felt frustrated by a chatbot that just doesn’t seem to get what you’re saying?…

    Why focusing on customer effort is the key to maximising AI and automation in CX

    By Tom LewisJuly 16, 2024

    In 2013, customer experience innovator Matthew Dixon authored a book that forever changed the way…

    Qualtrics invests in AI and its ability to transform the future of CX

    By Mark AtterbyJuly 12, 2024

    At its X4 event In Sydney last week, Qualtrics revealed its vision and roadmap for…

    Five ways banks can upgrade customer service offerings

    By Mina MousaJuly 10, 2024

    Can you recall the last time you interacted with a bank teller? Chances are it’s…

    A career dedicated to customer experience – Interview with Rebecca Burns

    By Mark AtterbyJuly 2, 2024

    For 15 years, Rebecca Burns, General Manager, Support at MYOB, has demonstrated her passion for…

    Customers don’t think in terms of channels: They want seamless journeys

    By Mark AtterbyJune 27, 2024

    For years, omnichannel customer experience (CX) has been the holy grail. But the way customers…

    Prioritising empathy and human experience in a world built on technology – Interview with David Stone

    By Mark AtterbyJune 17, 2024

    It’s easy to get caught up in the efficiency and automation that technology offers. But…

    Anything but boring – Interview with Natalie Truong

    By Mark AtterbyJune 12, 2024

    Mark Atterby, Editor of CXFocus, interviews Natalie Truong, CMO for EY about the importance of…

    THE ICONIC is the most loved retail brand in Australia, according to a report from Power Retail

    By Mark AtterbyJune 6, 2024

    THE ICONIC is Australia’s most loved retail brand, according to the inaugural Most Loved Retailers…

    Stop guessing, start growing – leveraging customer insights for success

    By Mark AtterbyMay 27, 2024

    Customer insights provide the in-depth understanding of your target audience’s needs, wants, behaviours, and pain…

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

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    Customer-facing AI needs an escalation promise, Not just a faster answer

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    CXFocus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers.

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 2026

    Customer-facing AI needs an escalation promise, Not just a faster answer

    August 12, 2026

    Risk, governance and sovereignty – the driving forces behind AI deployments in the contact centre

    August 11, 2026

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