Author: Justin Rehayem

I still remember the look of confusion on my grandfather’s face as I located a tire shop and booked a tire change for him using the computer, despite him asking for the Yellow Pages to find the number of the nearest tire shop. With 65-81% of consumers starting their shopping journey with online research[1] , asking Google is a natural action for Gen Y, Z, and Alpha. “How’d you do that?” he asked. “Google,” I replied. He didn’t quite get it at the time, but over the next few years he learnt how to use the internet. The fact he could…