Author: Andi Mastrosavas
Andi Mastrosavas
Andi is an experienced leader and ethical technologist, specialised in product management practices, transforming organisations, and scaling high performance teams. At Pladia, Andi combines strategic foresight with operational agility, to deliver value to customers and market-leading products. Agnostic to industry, spanning media and entertainment, telecommunications, agriculture, retail and e-commerce, consumer electronics, and culture and tourism. She spent 10 years in California at various startups, scale-ups, and inside of Fortune 1s’ corporate innovation arm.
For organisations catering to the general public with on-site experiences in cultural institutions, shopping precincts, and other tourist attractions, integrating the physical and digital is becoming essential as customer needs and expectations evolve. An acceleration of digital adoption The pandemic accelerated the shift from physical offline experiences towards digital-first interactions. Retail saw an increase in online sales and omnichannel behavior. Telehealth adoption was suddenly embraced for consultations and diagnostic medicine. E-learning boomed as educational institutions delivered classes remotely. Digital banking increased across all demographics, hospitality went contactless and expanded their home delivery offerings, while virtual, on-demand fitness skyrocketed. In the…