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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 2026

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    All touchpoints covered – AI powered journey mapping

    By Mark AtterbyJuly 15, 2025

    The customer journey is rarely linear. Customers engage with businesses across a multitude of channels…

    Unlock success by eliminating friction, unifying teams & leveraging AI

    By Lukas CarruthersJuly 10, 2025

    Today, prioritising customer experience (CX) isn’t optional-it’s essential. Yet, many businesses still struggle with outdated,…

    How Anytime Fitness is redefining member experience

    By Mark AtterbyJuly 8, 2025

    Anytime Fitness’s vision for “one million healthier lives” guides their innovative marketing, retention strategies, and…

    Calculating the ROI of AI in CX – Beware of consultants bearing gifts

    By Mark AtterbyJuly 1, 2025

    The impact of AI on Customer Experience (CX) is immense. Many companies find themselves, however,…

    How AI can reveal the unspoken truth about your customers

    By Mark AtterbyJune 26, 2025

    In the quest for superior customer experience, businesses traditionally rely on direct feedback channels like…

    How to reduce churn and win back former customers in FY2026

    By Carl WarwickJune 24, 2025

    Is your organisation finding it as tough as it’s ever been to generate new business?…

    AI-powered humans – Redefining the role of the human agent

    By Jurgen HekkinkJune 19, 2025

    Artificial intelligence is fundamentally reshaping the customer experience landscape, enabling brands to deliver faster, smarter,…

    How to tackle contact centre team turnover with AI adoption

    By Dave FlanaganJune 11, 2025

    Here’s something we should probably all acknowledge: internal customer experience can be as important as…

    Forsta and InMoment merger: A new powerhouse in the VoC marketplace

    By Mark AtterbyJune 5, 2025

    The recent acquisition of InMoment by Press Ganey Forsta marks a significant shake-up in the…

    Inside KFC’s global journey to actionable experience management insights

    By Mark AtterbyJune 3, 2025

    In the fiercely competitive quick-service restaurant industry, customer experience (CX) and employee experience (EX) are…

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

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    Customer-facing AI needs an escalation promise, Not just a faster answer

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    CXFocus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers.

    By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 2026

    Customer-facing AI needs an escalation promise, Not just a faster answer

    August 12, 2026

    Risk, governance and sovereignty – the driving forces behind AI deployments in the contact centre

    August 11, 2026

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