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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

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    Qualtrics unveils experience agents: Autonomous digital workers, powered by agentic AI

    By Mark AtterbyMay 29, 2025

    Qualtrics aims to transform how organisations understand and act on customer and employee feedback with…

    How to transform your company’s contact centre into a blue chip asset

    By Todd GorsuchMay 26, 2025

    Contact centres are becoming the frontline of brand experience and key to delivering value to…

    The subscription economy is booming, but so are customer expectations

    By Paul KoopmansMay 22, 2025

    Subscription models have become a dominant business model across many industries, from streaming platforms and…

    The silent revolution: Why indirect feedback is a new goldmine

    By Mark AtterbyMay 20, 2025

    For years, organisations have actively sought customer opinions through surveys and feedback forms, directly asking…

    Leveraging AI for customer support triage – Interview with Tom Powers from Catapult

    By Mark AtterbyMay 16, 2025

    At Zendesk Relate 25, Mark Atterby, CXFocus editor, interviewed Tom Powers VP of Operations at…

    Is digital bullying silently sabotaging your employee experience?

    By Mark AtterbyMay 13, 2025

    The shift to digital workplaces promised enhanced connectivity and flexibility, but a darker side is…

    Will RCS outpace SMS as Australia’s top communication tool?

    By Chris ConnollyMay 8, 2025

    Australia’s long-standing connection with SMS has endured significant evolution in the mobile landscape, through increasing…

    How to turn the contact centre grind into rewarding work

    By Paul RilstoneMay 6, 2025

    Fronting up to a bricks and mortar premises has ceased to be the default move…

    Not your typical CX Startup: Local Measure’s frontline-first approach

    By Mark AtterbyApril 27, 2025

    In a crowded landscape of customer experience (CX) solutions, Local Measure carved a unique path,…

    AI across generations – Insights to shape better service experiences

    By Mark AtterbyApril 21, 2025

    Artificial intelligence is no longer a futuristic fantasy, it’s an increasingly pervasive reality shaping how…

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

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    CXFocus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers.

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 2026

    Customer-facing AI needs an escalation promise, Not just a faster answer

    August 12, 2026

    Risk, governance and sovereignty – the driving forces behind AI deployments in the contact centre

    August 11, 2026

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