Author: Chris Connolly
Chris Connolly
Director, Solutions Engineering, APJ Communications Business at Twilio. Christopher Connolly is Solutions Engineering Lead for the Communications business at Twilio. Based in Sydney, Australia, Connolly leads the development and implementation of innovative, customer-centric strategies at Twilio. Known for delivering business-critical solutions, Connolly excels at driving growth and innovation for Twilio’s customers. His extensive international experience across banking, telecommunications and government sectors has equipped him with the expertise to craft bespoke solutions tailored to unique needs across diverse markets.
Australia’s long-standing connection with SMS has endured significant evolution in the mobile landscape, through increasing smartphone penetration, the rise of Over-the-top (OTT) messaging, mobile payments and expanding digital commerce industries. Few other communication tools have as much reach as SMS. While we might only sporadically check emails and instant messages from our WhatsApp groups and other channels, the simplicity and universal nature of SMS means it has a wide array of use cases for businesses. While SMS remains popular with very high open rates (94%) among Australians, the limitations to businesses are glaring. SMS is still resolutely text-oriented and held back by…