At an awards ceremony held in Sydney on Thursday, 6th March, Ashton Media announced the anticipated winners of the 2025 CX Awards. This prestigious event, a beacon for customer experience excellence across Australia and New Zealand, celebrated the organisations and individuals who are truly setting the benchmark for customer-centricity.
In an era where customer expectations are constantly evolving, these awards highlight the critical importance of crafting seamless, engaging, and personalised customer journeys. The 2025 winners represent the pinnacle of innovation, dedication, and strategic thinking in the realm of customer experience.
The awards ceremony, held at the Royal Randwick, brought together industry leaders, innovators, and CX enthusiasts to celebrate the remarkable achievements of the winners. The atmosphere was electric as the best and brightest in the field were recognised for their commitment to elevating the customer experience.
The winners for 2025
While the specific categories may vary slightly from year to year, here are some of the common and prominent categories:
- Best CX Transformation: PEXA
- Recognising organisations that have successfully implemented significant improvements to their customer experience.
- Best Use of Technology to Revolutionise CX: Bare
- Highlighting innovative uses of technology to enhance the customer journey.
- CX Rising Star of the Year: Kate Prunell, Bupa Health Insurance
- Recognising the CX leaders of the future
- Best Use of Customer Data and Insights to Improve CX: Milwaukee Tool
- Acknowledging those who effectively leverage customer data to create better experiences.
- Excellence in Customer Service – Elevating Customer Care: NZ Post
- This award recognises brands that improve customer service by streamlining the care journey and investing in their agents.
- Best CX Partner (Technology or Advisory): Kapiche
- This award celebrates CX partners who’ve helped brands transform their customer experience.
- CX Team of the Year: JAX Tyres & Auto
- Celebrating the collective efforts of exceptional CX teams.
- CX Leader of the Year: Samantha Ezra, Telstra
- Recognising outstanding individuals who are driving CX excellence.
- Best CX Initiative:St Vincent’s Care
- Awarding specific projects or programs that have delivered significant CX improvements.
- Best Employee Experience Initiative: St Vincent’s Care
- Because good customer experience starts with good employee experience.
- Excellence in the Public Sector – Citizen Experience: Wyndham City Council
- This award will recognise a public sector body or department making great strides in implementing a customer-centric approach.
- Best Inclusive Customer Experience: Services Australia
- This award celebrates organisations creating accessible and inclusive customer experiences for diverse audiences.
To provide our readers with a comprehensive understanding of the award-winning strategies, CXFocus will be following up with detailed interviews of the CX Awards recipients in the coming weeks. These interviews will offer practical takeaways and inspiration for businesses looking to elevate their own customer experience.
