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    Home»Executive Profiles

    Executive Profiles

    Executive profiles featuring interviews with leading experts and executives offer a valuable opportunity to gain insights into customer experience, leadership strategies, and innovative ideas.

    Latest Interviews

    Amplifying empathy with AI – Interview with Michelle Francis, General Manager of Customer Success at Australia Post

    Amplifying empathy with AI – Interview with Michelle Francis, General Manager of Customer Success at Australia Post

    ByMark Atterby Executive Profiles April 15, 2026
    For an organisation that connects millions of Australians every day, the shift toward artificial…
    Read More
    How Kennards Hire is navigating the digital frontier – Interview with Nathan Borg, Head of Digital and Customer Experience

    How Kennards Hire is navigating the digital frontier – Interview with Nathan Borg, Head of Digital and Customer Experience

    ByMark Atterby Executive Profiles March 23, 2026
    In an industry traditionally seen as a laggard in digital adoption, Kennards Hire is proving that a…
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    Leading with empathy – A conversation with Annmaree Bell, Chief Customer Officer, Zurich

    Leading with empathy – A conversation with Annmaree Bell, Chief Customer Officer, Zurich

    ByMark Atterby Executive Profiles March 5, 2026
    In the financial services industry, customer obsession is a term often used but rarely mastered. For…
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    The five-year CX strategy that elevated JAX to industry leader

    The five-year CX strategy that elevated JAX to industry leader

    ByMark Atterby Executive Profiles October 21, 2025
    JAX Tyres & Auto is a great example of an Australian organisation pushing the envelope in CX…
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    From safety to strategy: How Yarra Valley Water is redefining CX

    From safety to strategy: How Yarra Valley Water is redefining CX

    ByMark Atterby Customer Experience,Customer Insights and Data,Employee Experience,Executive Profiles October 3, 2025
    Customer experience (CX) is often equated with personalisation and speed. Companies strive to…
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    How Anytime Fitness is redefining member experience

    How Anytime Fitness is redefining member experience

    ByMark Atterby Customer Experience,Executive Profiles,Marketing & Brand Experience,Movers & Shakers July 8, 2025
    Anytime Fitness’s vision for “one million healthier lives” guides their innovative…
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    Leveraging AI for customer support triage – Interview with Tom Powers from Catapult

    Leveraging AI for customer support triage – Interview with Tom Powers from Catapult

    ByMark Atterby Customer Experience,Executive Profiles May 16, 2025
    At Zendesk Relate 25, Mark Atterby, CXFocus editor, interviewed Tom Powers VP of Operations at…
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    Alyssa Milton explains Officeworks’ winning click & collect strategy

    Alyssa Milton explains Officeworks’ winning click & collect strategy

    ByMark Atterby CX Awards,Executive Profiles,Movers & Shakers February 24, 2025
    Visit Site Last year, Officeworks was recognised with the Best CX Initiative Award at the Ashton…
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    <strong>Only the best CX will do – Interview with Claire Raeburn from Contact Energy</strong>

    Only the best CX will do – Interview with Claire Raeburn from Contact Energy

    ByMark Atterby Customer Experience,CX Awards,Executive Profiles January 21, 2025
    Contact Energy in New Zealand has passed significant milestones on its path to becoming a…
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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

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    About Us
    About Us

    CXFocus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers.

    By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 2026

    Customer-facing AI needs an escalation promise, Not just a faster answer

    August 12, 2026

    Risk, governance and sovereignty – the driving forces behind AI deployments in the contact centre

    August 11, 2026

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