Author: Philip Miller

2023 was what we could call generative AI’s “wow!” moment. It opened the doors of plenty of new use cases for AI, and made the technology readily available to literally everyone. 2024 has been the year for understanding the power genAI could add to business and specific tasks, but also showed the limits of the technology. This is particularly true in the marketing field where we have seen a rise in AI-driven marketing campaigns, whether marketers use AI to get deeper insights into data, or create more content, faster. And Australia is leading the way with recent research showing that Australian…