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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

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    Contact Centre & Channels

    Contact centres are the hub of customer interaction for many organisations.They’re evolving rapidly, driven by technology and changing customer expectations. By staying informed about these topics and implementing best practices, organisations can create contact centres that deliver exceptional customer experiences and drive success.

    Latest Articles

    Risk, governance and sovereignty – the driving forces behind AI deployments in the contact centre

    Risk, governance and sovereignty – the driving forces behind AI deployments in the contact centre

    ByMark Atterby Contact Centre August 11, 2026
    The contact centre market across the Asia-Pacific (APAC) region is entering a new operational phase…
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    Why Agentic AI and CX orchestration are redefining Australian contact centres

    Why Agentic AI and CX orchestration are redefining Australian contact centres

    ByMark Atterby Contact Centre July 20, 2026
    In the past, mention AI to an executive, and they will likely picture a traditional rules-based…
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    AI and hyperscalers trigger historic shift in contact centre and CX technology market, new research finds

    AI and hyperscalers trigger historic shift in contact centre and CX technology market, new research finds

    ByMark Atterby Contact Centre July 8, 2026
    The enterprise contact centre market is undergoing its biggest structural shift in more than a…
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    Managing the next-gen army of humans and bots – The future of Workforce Management (WFM)

    Managing the next-gen army of humans and bots – The future of Workforce Management (WFM)

    ByMark Atterby Contact Centre July 2, 2026
    Three decades ago, the contact centre industry was bound to physical facilities. In these bustling…
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    Want outstanding CX? Overhaul your knowledge base

    Want outstanding CX? Overhaul your knowledge base

    ByRyan Rayner Contact Centre June 10, 2026
    Is providing faster, more responsive customer service via your contact centre a priority for FY2027?…
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    When disconnected CX turns people into middleware

    When disconnected CX turns people into middleware

    ByDavid Russell Contact Centre May 27, 2026
    A customer does not see the systems behind their request. They do not see the service ticket, CRM…
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    From invisible risk to total clarity – quality assurance in the AI era

    From invisible risk to total clarity – quality assurance in the AI era

    ByMark Atterby Contact Centre April 18, 2026
    Organisations today are unknowingly carrying a potential burden of invisible risk. Most chats…
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    2026 – The year to prioritise contact centre efficiency and quality

    2026 – The year to prioritise contact centre efficiency and quality

    ByTodd Gorsuch Contact Centre March 30, 2026
    It’s a tough time to be in business. Geo-political tensions continue to disrupt supply chains…
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    How CDM Direct is humanising BPO through AI

    How CDM Direct is humanising BPO through AI

    ByMark Atterby Contact Centre March 26, 2026
    In the traditional world of Business Process Outsourcing (BPO), the industry was long defined by…
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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 202627 Views

    Customer-facing AI needs an escalation promise, Not just a faster answer

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    Customer-facing AI needs an escalation promise, Not just a faster answer

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    CXFocus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers.

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 2026

    Customer-facing AI needs an escalation promise, Not just a faster answer

    August 12, 2026

    Risk, governance and sovereignty – the driving forces behind AI deployments in the contact centre

    August 11, 2026

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