Ogilvy Australia has today announced a further enhancement of its data intelligence offering with the appointment of Mark Albert as Chief Data & Analytics Officer.
Mark will lead the data practice across the Ogilvy ANZ Network, servicing Advertising,
Experience, PR and Health sectors. An experienced data analytics advisor, Mark has extensive knowledge in providing data driven marketing solutions that bring creative and business value to major brands.
Mark started his career as a data planner at OgilvyOne in London. He then went on to become founding partner and COO of leading Australian data and analytics agency, Torque Data, in 2002. Here, he worked with many of Australia’s leading brands as a strategic consultant solving data, digital and marketing challenges.
Following the 2015 acquisition of Torque Data by Virgin Australia’s Velocity Frequent Flyer
loyalty program, Mark became Head of Data Consult at Velocity. Within this role, Mark managed the strategic use of Velocity’s membership data for Virgin Australia, Velocity and its many loyalty program partners.
As Chief Data and Analytics Officer of Ogilvy, Mark will utilise his broad consulting and practical experience across data-driven marketing, CRM and loyalty programs to leverage data and analytics solutions that fuel brand experiences, optimise performance and underpin future business growth.
