Confirmit, a provider of market research and customer technology, has announced its intention to purchase FocusVision, a provider of customer insights technology.
The combined group is expected to:
- Accelerate growth by creating a one-stop-shop of complementary solutions offering greater benefits to customers
- Accelerate innovation and investment in best-of-breed technology solutions; data collection, analytics, reporting and action capabilities – underpinned by a global professional services organisation
- Combine each company’s infrastructure and technology capabilities to maximise efficiencies and deliver opportunities through driving operational efficiencies and best in class product
- Enable Confirmit and FocusVision to take advantage of complementary geographical footprint to better serve the expanded customer base
Kyle Ferguson, Chief Executive Officer, Confirmit, said: “At Confirmit, we imagine a future where every action is initiated by the right decision at the right time. No data silos. No unknowns. Just accurate, visual insights, in real time, helping to make businesses smarter. This merger will make that a reality. Together we will make the complex simple – from data collection to analysis, turning insights into stories that fuel action. We will create a truly world class, leading edge organisation, that brings real value to our clients and colleagues alike.”
Chris Nagy, Chief Executive Officer, FocusVision, said: “The merger of Confirmit and FocusVision is a perfect fit and heralds an exciting, new dynamic for the global insights industry. Customers can expect their needs to be exceeded. We are complementary on every level and together we will be a great company, focused on excellence in everything we do.”
