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    Customer Experience

    Customer experience (CX) is the heart of any successful business. In this category, you’ll find insightful articles packed with actionable strategies to transform your customer interactions. Discover how to leverage empathy, personalise your approach, and utilise technology effectively to create a seamless and delightful customer journey. Gain expert advice on building customer loyalty, reducing churn, and turning happy customers into brand advocates.

    Latest Articles

    Why Australian brands must treat product updates as premium CX

    Why Australian brands must treat product updates as premium CX

    ByPaul North Customer Experience July 22, 2026
    Software updates are one of the most valuable customer experience moments that brands keep…
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    High volume, tighter windows – Data-backed imperatives for retail’s peak season 2026

    High volume, tighter windows – Data-backed imperatives for retail’s peak season 2026

    ByMark Atterby Customer Experience July 19, 2026
    The traditional blueprint for retail’s golden quarter has officially shattered. For years, eCommerce…
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    Why ‘Status-as-a-Service’ will redefine customer conversations

    Why ‘Status-as-a-Service’ will redefine customer conversations

    ByClinton Brown Customer Experience July 16, 2026
    If there’s one thing I’ve learned over the years, it’s that customer expectations rarely stand…
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    Breaking the bottlenecks of data, silos and the CX execution gap

    Breaking the bottlenecks of data, silos and the CX execution gap

    ByNathan Steiner Customer Experience July 6, 2026
    Across APAC, most executives I meet have no shortage of ambition. They talk about…
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    Why customer experience has outgrown dashboards

    Why customer experience has outgrown dashboards

    ByMark Atterby Customer Experience June 30, 2026
    Dashboards have long been the control tower for customer experience, helping teams see where…
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    From transaction to concierge – How Our Vacation Centre is re-engineering global CX with AI

    From transaction to concierge – How Our Vacation Centre is re-engineering global CX with AI

    ByMark Atterby Customer Experience June 15, 2026
    For global travel and hospitality brands, customer experience (CX) is a complex, multinational…
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    Why boosting business resilience should be your chief priority

    Why boosting business resilience should be your chief priority

    ByJames Johnstone Customer Experience June 2, 2026
    With a new financial year fast approaching, optimism is in short supply across Australia’s…
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    Why the convergence of CRM and CCaaS is the new CX North Star

    Why the convergence of CRM and CCaaS is the new CX North Star

    ByMark Atterby Customer Experience May 13, 2026
    Historically, the Customer Relationship Management (CRM) system and Contact Center as a Service…
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    How contract lifecycle management platforms support regulatory compliance

    How contract lifecycle management platforms support regulatory compliance

    ByMark Atterby Customer Experience May 13, 2026
    Your business faces increasingly complex regulatory requirements spanning multiple jurisdictions…
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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 202627 Views

    Customer-facing AI needs an escalation promise, Not just a faster answer

    August 12, 202631 Views

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    Customer-facing AI needs an escalation promise, Not just a faster answer

    By Gleb TsipurskyAugust 12, 2026

    Australian customer-service teams are racing toward agentic AI, but speed is becoming the easy part.…

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    About Us

    CXFocus is for executives who need to understand digital disruption and how it’s reshaping the type of relationships brands have with their customers.

    By providing the latest news, special reports, case studies, blogs, videos, and a host of other content CX Focus is a forum to explore the key issues around customer experience and digital disruption.

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    Amplify your strengths not your sins – Sealy on the reality of AI in CX

    August 17, 2026

    Customer-facing AI needs an escalation promise, Not just a faster answer

    August 12, 2026

    Risk, governance and sovereignty – the driving forces behind AI deployments in the contact centre

    August 11, 2026

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