Author: Vinay Samuel

When organisations think about their most valuable assets, two are always at the top of the list: trust and data. Without trust, customers will simply not buy your product or service. This is why the Harvard Business Review noted, “If you’re selling a product, you’re now selling trust.” A significant element of how trust is built and maintained is how data is handled. Over the last year, Australians have been subject to their most significant data breaches. It’s hard to find an Australian adult who has not been directly impacted by one of the major breaches that have been reported…

For many Australian businesses, harnessing data is the key to anticipating customer needs and market shifts, uncovering hidden trends and having the intelligence to know when to develop new products and services. This is critical to stay a step ahead of competitors and deliver superior customer service. Data is critical at every organisational level. It enables businesses to innovate and better manage operational costs. And with boards focussed on ESG targets and other critical metrics, timely access to accurate data is essential. The challenge is that data is typically held in disconnected silos. For some, the general ledger and accounts…