Author: Ursula Dauenhauer

Ursula helps small to medium companies to accelerate growth and revenue with their business. For over 20 years now, Ursula has helped numerous companies to grow their revenue streams and maximise customer lifetime value.

Innovation and developing disruptive strategies dominate business discussions these days. The reason ‘why’ is clear. The ‘how-to’ is not. Indeed, it’s risky business getting it wrong. Rather than creating value for customers through innovation, many organisations end up playing a repetitive game of ‘me to’ with competitors that leads nowhere. Innovation means change. It’s about doing something radically different in a way that adds value to your customers. But change can create fear and politics. Fear reduces performance unless you make people feel safe. Obstacles to innovation Most of the tools and methodologies we have out our disposal to manage…

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