Author: Tighernach Murphy
Tighernach Murphy
Sales Director for Australia and New Zealand for inQuba.Tighernach is responsible for inQuba’s ANZ Sales & Partner strategy and execution. Tighernach has worked at multiple blue chip companies including Forrester Research and Tableau (Salesforce) before joining inQuba. With eight years of sales experience, Tighernach has helped many leading organisations with their business and IT challenges to support their digital transformation programs.
Staying in touch with what customers and employees are saying about their experiences with brands has never been more important than now. The pandemic and need for social distance is having a dramatic impact on customer sentiment and what people expect from the brands they interact with. In normal circumstances, consumers have a wide range of needs that businesses and service providers aim to meet. In the current world of doubt and uncertainty, according to recent research we’ve recently conducted by monitoring customer COVID-19 feedback, these needs have become focused around safety, belonging and control. This is playing out as…