Author: Tricia Mikolai
Tricia Mikolai
Global Marketing Lead for Energy Exemplar & Principal for Mikolai Consulting. Tricia is an expert in behavioural economics and how it impacts the customer and employee experience. Tricia is responsible for leading multiple successful initiatives to help Fortune 1000 companies drive performance improvement. She is committed to sharing her knowledge and experience with business leaders to help them drive and sustain business results. Currently, she is writing a book on behavioural economics.
I remember being devastated when I learnt that Santa Claus and the Easter Bunny weren’t real…but as reality set in, I was embarrassed that I’d let myself get fooled for so long. It’s taken me a lot longer to come to terms with the reality that there is no such thing as employee loyalty. At least, not anymore. The Collins Dictionary’s definition of loyalty: Loyalty is the quality of staying firm in your friendship or support for someone or something Loyalty is something we can certainly expect from a family member or friend or even a pet. But in this…
A strong employer brand encourages recruitment of quality talent and builds effective employee engagement and employee retention. Engaged and committed employees are the vital ingredient in creating quality customer experiences. The term “employer brand” came about during the mid 90’s. It now covers a range of strategies and activities to enhance the reputation of an organisation as an employer. It makes it easier as well as cheaper to hire and retain quality talent particularly in labour markets where skills and talent are in short supply. Digital disruption and social media have helped link a company’s reputation with customer experiences and…