Author: Stuart Ward
Stuart Ward
Stuart Ward, Senior Account Executive at Backbase. With more than 25 years of international experience in finance and technology (sales, business analysis and delivery) Stuart is passionate about applying innovative solutions to align and inform business strategy.
A competitive interest rate has always been key to winning business in the hotly contested savings space, and never more so than in today’s times, when cash strapped consumers are grappling with a long running cost of living crisis. While the stress may have begun to ease a touch of late, cost of living pressure continues to weigh heavily on Australian consumers, according to the NAB Consumer Sentiment Survey Q2, 2025 [1] As a result, they’re cutting back on outgoings – everything from treats, streaming services and holidays to health practitioner visits – and stashing their cash into savings or…