Author: Stephen Schwalger
Stephen Schwalger
Stephen Schwalger is Business Development Director at Customer Data Platform company, n3 Hub. He has more than 25 years’ experience in the digital and professional consulting space during which time he has worked with companies to help them build and grow their international operations through effective digital transformations. He was the inaugural CEO and founding board member of AIMIA and was instrumental in building the early export activities of the Australian multimedia Industry.
In an era of rampant data breaches and privacy scandals, it’s little wonder that consumers are growing increasingly wary of the way their personal information is being collected and used. However, thankfully, there is a way for companies to better protect their customers’ privacy while still providing them with personalised experiences. Enter Customer Data Platforms (CDPs). A CDP is a platform that allows a business to collect and unify data from various sources, such as email campaigns, website analytics, and social media. The goal of a CDP is to provide a complete view of each customer, which can be used…