Author: Sonja Ceri
Sonja Ceri
Founder and Director of Four Drunk Parrots, an agency that focuses on ethical marketing & strategy. With a Masters in economics and a decade of agency experience, Sonja's interests go beyond textbook marketing theory. Sonja’s passion for the environment and social impact has led to her business through B Corp and Climate Neutral certification as well as being a member of 1% For the Planet.
There is no doubt that the COVID-19 pandemic, which paused the world in 2020, is still affecting a lot of people. Apart from the adjustments that workers were forced to make, a large number of professionals either lost their jobs or were asked to work from home. The workers that were made to work from home during the pandemic actually consider themselves the lucky ones, because not only did they enjoy the many benefits and flexibility that comes with remote work, they also got to keep their regular jobs, which saved them the stress of job hunting during and after…
COVID-19 has accelerated the rise of the ‘conscious consumer’ — a person who spends money with a brand that supports their values. These consumers are making brands more aware of the importance of corporate social responsibility and sustainability. To meet the needs of the conscious consumer, brands need to embrace ethical marketing practices. Consumers are becoming increasingly values-based in their purchasing decisions. As this trajectory continues, companies demonstrating good ethics and sustainability will attract new customers and grow their position in the marketplace. These consumers are very aware and will not tolerate claims of ecological responsibility that are not firmly backed…