Author: Nali Giliana
Nali Giliana
Nali Giliana, Vice President of Digital Strategy & Market Growth - UserTesting. Nali is a veteran in the Digital Experience and Omnichannel Strategy space with 18+ years of experience. He is focused on driving the UserTesting Digital Experience strategy and growth. Nali has held positions in Digital Marketing and Omnichannel Experience Delivery for both the public and private sectors, including OpenText, Adobe, Prysm, HP, and Choice Hotels International.
Exceptional CX is the foundation of business. This statement holds more merit now than ever due to the COVID-19 crisis. Almost overnight, consumers were pushed to change their daily routines, consumption patterns and how they interacted with brands. It became crucial for companies to keep a real-time pulse on changing customer preferences and redesigning their digital channels to match their customers’ needs. Those who successfully built capabilities for the fast-changing consumer expectations were forerunners, leaving the others behind. As we inch towards normalcy, creating and maintaining exceptional CX will be the cornerstone to business success. This brings us to the…