Author: Michelle Engle

Chief Product Officer at UserTesting -  Michelle is a seasoned veteran of the startup and technology space with more than 20 years of experience building products and go-to-market strategy at JP Morgan, iContact, ChannelAdvisor and MaxPoint (acquired by Vericast). She holds a BA in Economics and International Relations with a minor in Japanese from Bucknell University and an MA in Economics from New York University. Michelle’s team at UserTesting spans product management, design, and UX research. https://www.linkedin.com/in/miengle/

Early customer feedback can save your product from costly mistakes

By

Product development is a complex journey filled with various risks that can pose challenges for businesses. From design flaws and functionality issues to concerns about market viability, these risks can lead to costly delays, unhappy customers, and damage to a company’s reputation. It’s crucial for businesses to understand and tackle these risks head-on to ensure successful and timely product launches, satisfy their customers, and establish a strong brand presence in today’s fiercely competitive market. When businesses overlook product development risks, they’re setting themselves up for trouble. Delays drain resources and lead to customer frustration and disappointment. To discover the main…

Read More