Author: Mark Schiffer

Your website is often the first experience a customer has of your organisation. A negative experience will tarnish future interactions, driving potential customers into the arms of your competitors. On the other hand, a positive web experience will encourage greater engagement – converting website visitors into paying customers. A substandard web experience stems from placing the needs of the organisation over the needs of the customer. Omar Akhtar, analyst and managing editor at Altimeter, comments, “…any brand that is hoping to compete on the basis of customer-experience can’t afford to have a sub-standard web experience. And a sub-standard web experience…