Author: Liz Adeniji
Liz Adeniji
Regional Vice President APAC, Twilio Segment. Liz is a passionate commercial leader and mentor with management, sales, marketing, consulting and services experience across Australia and the UK. Liz has enjoyed managing a range of sales and service teams as well as successfully leading the launch of start-ups and business units into new markets.
In the time it takes to read this paragraph, most Demand Side Platforms (DSPs) will have analysed billions of bid decisions, selecting the perfect ad to display to the right person at the right time and on the right device. Intriguing, isn’t it? In the early 2000s, 1:1 marketing was an exciting vision. Today, it’s a reality. However, for many companies, this reality is built on a shaky foundation due to the over-reliance on third-party cookies. Twilio research conducted last year found that roughly two-thirds of Australians believe consumers should completely avoid websites that collect cookies. In this setting, the…