Author: John Yang
John Yang
Vice President, APJ, Progress. John has over 30 years experience in technology, having worked for several large global organisations such as HP, CA Technologies and FalconSor Software where he led a wide range of technical and leadership positions across Asia.
Personalisation today is everything, with most consumers expecting to be recognised and known over the course of each interaction and experience they have with a brand. This has been further accelerated as a result of the pandemic, with most organisations having to shift all of their operations and services online. Convenience has become the new normal and the expectation is that brands keep finding new ways to deliver more personalised experiences and products, quicker than ever. To achieve this, organisations don’t have a choice but to use customer data and deep analytics capabilities such as machine learning and Artificial Intelligence…