Author: Johan Fantenberg

For years, businesses have grappled with the challenge of balancing robust security measures with a seamless customer experience. The traditional belief that stronger security inevitably leads to greater friction in customer interactions has been upended by modern advancements in fraud prevention. As fraud tactics grow increasingly sophisticated, the question remains: Can businesses enhance security without burdening legitimate users? The rise of artificial intelligence (AI) and deepfake technology has further complicated the landscape, necessitating a rethink of conventional fraud prevention strategies. Yet, emerging technologies in identity verification and risk-based authentication provide a path forward, allowing companies to build trust while maintaining…