Author: Jason du Preez

Perhaps one of the biggest lessons learned through the pandemic is the immense value of human contact and the importance of empathy. When people feel connected to others and understood, their interactions are more meaningful and likely to elicit positive responses. When we consider digital transformation efforts, there is often a focus on the technology component but what we’re really trying to do is create more engaging and personal experiences. What are CX and EX? Whenever a person interacts with a system, whether they’re a customer or employee, they will have some sort of emotional response. When we talk about…