Author: Jasmine Gray
Jasmine Gray
In a career spanning 25 years, Jasmine Gray, Customer Success Team Manager APAC at cloud based telephony company Aircall, has applied her formula for customer success and experience to a wide variety of roles across multiple organisations.
CSM can become a game-changing strategy that turns customers into strong promoters. And yet, it is sometimes still shrouded in confusion and misconception, with businesses failing to see its strategic value. As a CSM leader myself, I can attest to its transformative power. So let’s take a look at CSM more closely, and how organisations can benefit from it. Tech roots In many ways, CSM has redefined what customer satisfaction looks like, and took it a step further. Perhaps the best way to illustrate what it does is by looking at its pioneers. It takes its roots in the software…