Author: Inecke Snyder-Lourens
Inecke Snyder-Lourens
Director of Professional Services over at Cognifide. Inecke has many years of experience advising organisations in Business Process Re-engineering, IT strategy, Digital Strategy, Operational Models, Cost Analysis and Business Change. She has worked extensively with a number of large organisation as project manager focusing on digital solutions that contribute to the achievement of the organisation's objectives.
Over 20% of the world’s population has a disability, that’s one in five individuals. The combined Australian spending power of people with disabilities is AU$54million a year. Combine this with the fact that we’re all living longer, increasing the incidence and definitions of disability. The power of the Purple Pound is on the rise. For this reason, ensuring your digital products and services are accessible to all makes good business sense. However, accessibility and usability are still not prime considerations in customer experience design and build. Building a great digital experience is a complex and time-consuming process. Building experiences at…