Author: Duncan Egan

If the past three years taught us anything, it is that if you can’t unlock customer preferences and create value for them, your digital experiences will not hit the mark. To attract and retain loyal customers, digital leaders across Asia Pacific (APAC) must ramp up their digital capabilities. With new customer journeys, ever-changing digital preferences, and macroeconomic headwinds, we can be sure that market dynamics will continue to be challenging. However, investing astutely for future gains is part of shaking off the recent short-term mindset that 73% of senior leaders globally admit to. It’s a turning point for long-term strategies…