Author: Daniel Hand
Daniel Hand
Daniel Hand is the field CTO APAC for Cloudera - a leader in Enterprise Data Cloud Management. Daniel has spent the last twenty years in senior leadership roles within high-growth, disruptive technology companies including AWS, Red Hat and now Cloudera. Daniel was a founding member of N1 Analytics, a privacy-preserving analytics platform developed by Data61.
Customer 360 is essential to connecting with customers As many of us know only too well, key to knowing our customers is listening to them, connecting with them both directly and indirectly, through an ever-increasing number of communication channels. Keeping ahead of today’s connected consumer is a complex business. It involves combining disparate but connected data points about where and who customers are with and what they are doing. It entails capturing huge volumes of data, on a variety of data types, each of which are potentially moving at different speeds. This data then needs to be harmonised in a…