Author: Ben Chamlet
Ben Chamlet
Ben Chamlet, Regional Director Solution Engineering APJ at Twilio. Passionate about helping people and businesses unlock their full potential, Ben is a strategic presales leader with deep expertise in customer data management, customer engagement, and AI. With a strong technical foundation and a vision for innovation, Ben guides organisations in leveraging data and AI to drive meaningful customer experiences and business outcomes. He thrives on building high-performing teams, fostering collaboration, and enabling success through strategic leadership and technical excellence.
Third-party cookies have long been a contentious subject. Since legal requirements were introduced requiring websites that collect cookies to display pop-ups, marketers have been searching for ways to account for the shortfall in conversions and ad revenue from users opting out. With Australia’s new Privacy Reform underway, best practices for collecting, unifying, and using personal information will continue to be shaped by these legislative changes. As this plays out, some websites have now begun requesting payment from those rejecting third-party cookies tracking as a work-around. Meta is one of the most prominent examples, coming under fire in the EU for…