James McIntyre is a Customer Experience (CX) and Growth Marketing Consultant who helps organisations accelerate retention, loyalty and commercial performance.
Working with leading brands including Wesfarmers, Flybuys, Medibank and Cashrewards, James specialises in diagnosing stagnant growth, fragmented customer journeys and underperforming lifecycle marketing programs. He brings senior, fractional leadership to organisations needing strategic clarity and delivery capability without hiring full-time executives.
His expertise spans customer journey mapping, loyalty strategy, CRM and lifecycle marketing, Martech optimisation (Braze, Salesforce), operating model design and cross-functional transformation. James bridges marketing, digital, data and CX teams to create consistent, insight-led experiences that increase customer lifetime value and reduce churn.
Unlike traditional consultants who focus only on strategy, James integrates commercial thinking with execution. He identifies loyalty leaks, prioritises high-impact initiatives, embeds governance and builds capability so results are sustainable.
Typical outcomes include increased member acquisition and retention, improved marketing ROI, stronger customer engagement, uplift in digital conversion, and clearer growth roadmaps aligned to business objectives.
Whether supporting ASX-listed enterprises or high-growth scale-ups, James delivers practical, commercially focused CX strategies that drive measurable growth and long-term competitive advantage.
If your organisation needs expert guidance in customer experience, loyalty, lifecycle marketing or growth strategy James provides the structure, clarity and momentum to make it happen.
