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    Privacy Policy

    Last Updated: 28/04/2026

    We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and the Spam Act 2003 (Cth).

    By using our website, products, or services, or by explicitly providing your information to us, you agree to the terms of this Privacy Policy.

    1. Information we collect

    We only collect personal information that is reasonably necessary for our business functions or activities. This may include:

    • Identity Data: Full name, Job Title, Company and Industry. 
    • Contact Data: Email address, phone number, billing address, and delivery address.
    • Technical and usage Data: IP address, browser type, cookies, and tracking pixel data regarding how you interact with our website.
    • Sensitive Information: We do not collect sensitive information (e.g., health information, racial/ethnic origin, gender, political or religious beliefs) unless it is strictly necessary, and we will obtain your explicit, affirmative opt-in consent before doing so.

    2. How we obtain your consent (Opt-In)

    We rely on clear, voluntary, and informed consent to process your data for specific actions, particularly marketing.

    • Active Opt-In: We use an “active opt-in” framework. This means we will not use pre-ticked checkboxes or bundled consents for marketing communications. You must take a deliberate action (such as ticking an unticked box or clicking a specific “Submit/Agree” button) to consent to receive marketing materials or newsletters.
    • Granular Consent: Where possible, we separate consent requests. Agreeing to our standard Terms of Service does not automatically opt you into promotional marketing emails.

    3. Use of your information

    We use your information to provide our services, process transactions, and communicate with you. For marketing purposes:

    • We will only use your personal information to send you direct marketing communications if you have consented to receive them (via opt-in), or if you would reasonably expect us to do so (and we have provided a clear mechanism to opt out).
    • If we have acquired your information from a third party, we will never send you direct marketing unless you have expressly opted in to receive communications from us or our partners.

    4. Unsubscribing and managing your preferences (Opt-Out)

    Your right to control your data is paramount. You can withdraw your consent or opt out of our marketing communications at any time, completely free of charge.

    • Email Marketing: Every commercial electronic message we send contains a functional, prominent “Unsubscribe” link at the bottom. Clicking this link will automatically remove you from that specific marketing list.
    • SMS Marketing: For text messages, you can opt out at any time by replying with the word “STOP”.
    • Processing Time: We will honor and process all opt-out requests within five (5) business days of receipt.
    • Cookies and Tracking: You can manage or disable cookies through your browser settings, or by adjusting your preferences in our website’s Cookie Consent Manager.

    Note: Opting out of marketing communications will not stop essential transactional or operational emails, such as order confirmations, invoices, or critical updates to our Terms of Service.

    5. Disclosure of personal information

    We do not sell, rent, or trade your personal information to third parties. We may disclose your information to trusted third-party service providers (such as IT hosting, payment gateways, or delivery services) to help us operate our business.

    • Cross-Border Disclosures: If we transfer your data to an overseas recipient (e.g., cloud storage in the US), we take reasonable steps to ensure they comply with the Australian Privacy Principles or are subject to substantially similar privacy laws.

    6. Data security and retention

    We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. We utilise secure encryption, firewalls, and restricted access protocols.

    We will destroy or permanently de-identify your personal information when it is no longer required for the purpose for which it was collected or to comply with legal obligations.

    7. Your Rights: Access and Correction

    Under the APPs, you have the right to request access to the personal information we hold about you, and to request that we correct any inaccuracies. You may also request to know the source of your personal information if we did not collect it directly from you.

    To make a request, please contact us  using the details below. We will respond to your request within a reasonable timeframe (usually 30 days).

    8. Complaints and contact information

    If you have a question, concern, or complaint regarding how we handle your personal information or our compliance with Australian privacy laws, please contact us at:

    • Mark Atterby/ Publisher
    • Email: Mark@cxfocus.com.au

    If you are not satisfied with our response to your complaint, you have the right to escalate the matter to the Office of the Australian Information Commissioner (OAIC):

    • Website: www.oaic.gov.au

    Phone: 1300 363 992